Snowboarders Saving Lives
Posted on October 25, 2008
Filed Under Made by Tahoe, Ski Culture
I knew snowboarders were creative.
But you have to meet the Automaton Agents.
Thought provoking quotes, snowboard gear, art, international store locations. Is this what our world is coming to?
Hope so. The rotating quotes by themselves are worth a look.
Automaton was founded by Truckee resident Brenton Woo in 2004 who developed the agents mantra, “Snowboarding Saves Lives!”
The allure of Automaton is not just the no-nonsense freestyle snowboards, but its commitment to the roots of snowboarding as a culture through art, freestyle riding and of course, its lovable agents.
Saving lives 1 at a time.
