Hard Rock Cafe Lake Tahoe Raises $10K in Fight Against Hunger
Posted on January 22, 2010
Filed Under Health, Lake Tahoe Community
During the months of November and December 2009, Hard Rock Cafe Lake Tahoe raised over $10,000 to help to feed children worldwide. Funds were raised through the sale of IMAGINE THERE’S NO HUNGER charity bracelets, adorned with John Lennon’s self portrait image, which were sold in the Café for a donation of $1 or more, with 100% of the bracelet proceeds going to WHY.
The season kicked off officially with a performance by Serena Ryder on Friday November 6th, 2009 to a packed house. A food drive was held in conjunction with the performance to benefit Christmas Cheer All Year, South Lake Tahoe’s emergency food bank. 100% of ticket sales & silent auction went to World Hunger Year.
On Thursday, December 17th, The Sierra-at-Tahoe Winter Kick-Off Party raised additional funds through silent auction and door proceeds.
To wrap up the season, on Thursday, December 31st, Hard Rock Cafe Lake Tahoe hosted New Year’s Eve with DJ CRAZE. Bracelets were included in the price of each ticket, and partial proceeds benefiting WHY.
Hard Rock International’s 2009 worldwide IMAGINE THERE’S NO HUNGER campaign hopes to raise awareness for child hunger and poverty through the sale of the benefit compilation digital album SERVE4 and IMAGINE THERE’S NO HUNGER limited-edition pins and bracelets. 100% of net proceeds from the campaign will be donated directly to WHY to benefit charities, including the Common Ground Program and Pathfinder Academy both located in Kenya; the Pattanarak Foundation located in Thailand; City of Joy located in India; Yéle Haiti located in Haiti; Hope North located in Uganda; Roots and Shoots located in China; Project Bona Fide located in Nicaragua and Sentebale located in Lesotho.
For more information, please call Hard Rock Cafe Lake Tahoe at 775.588.6200
About WHY
WHY (World Hunger Year, Inc.) is dedicated to fighting the root causes of hunger and poverty by supporting grassroots organizations that create self-reliance, economic justice and equal access to nutritious and affordable food. Founded in 1975 by the late Harry Chapin and current Executive Director Bill Ayres, WHY works to put an end to hunger suffered by 36.2 million Americans and nearly 1 billion people worldwide.
WHY’s main programs include the National Hunger Hotline 1-866-3-HUNGRY, which refers individuals in need of emergency food assistance to soup kitchens, food banks, government programs and community organizations in their neighborhoods; the Grassroots Action Network, which provides information, networking opportunities, capacity building and access to over 8,000 anti-hunger and poverty community organizations across the United States and around the world; and Artists Against Hunger & Poverty which is supported by Bruce Springsteen, Michael McDonald, Chicago, Earth Wind & Fire, Joss Stone, Darryl McDaniels, Jackson Browne, O.A.R, and many others.
For more information, please visit www.whyhunger.org.
