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Tahoe Arts and Mountain Culture
Tahoe Arts and Mountain Culture

Geotourism Conference: Strategic Opportunities for Tahoe May 22

Posted on May 2, 2012
Filed Under Lake Tahoe Eco-Tips, North Tahoe Events

With all the buzz about Geotourism lately, and living in one of the featured destinations on the Sierra Nevada Geotourism website created by the Sierra Business Council, Sierra Nevada Conservancy, local residents and National Geographic, a local firm is on a mission to help us understand how we can attract more conscious travelers who not only want to visit Tahoe, but help protect it as well.

Learn more at the Reno/Tahoe Geotourism Conference and Workshop, where some of the brightest environmentalist, economist and business leaders will focus the region on profitably expanding Geotourism.  The event is scheduled for May 22, 2012 from 8:30 am to 5:00 pm at Sierra Nevada College in Incline Village, NV.

Sessions will be interactive, giving participants the ability to participate and ask questions to plan their sustainable strategy in conjunction with the region. Information on the Reno/Tahoe Geotourism Conference, including a complete schedule of sessions, and event registration can be found at www.nvwra.org /events and look under the Geotourism Conference paragraph for links. For additional inquiries contact Robert Olmer at (775) 832-1038.

Geotourism is the largest growing visitor segment, representing 55 million Americans and is estimated to grow to nearly 100 million. This large visitor segment is very affluent, highly educated and they seek a travel experience that immerses them in the natural elements of the destination, while they learn about local customs, geography, and culture.

This unique conference came together as a result of a rare opportunity where scientists from around the world are converging in our area for the “Environmental Restoration in a Changing Climate” Science Conference offered by the Tahoe Science Consortium. Experts will share their thoughts on expanding Geotourism, the impact of climate change and expanding tourism in the face of economic stresses on government agencies, local communities and environmental institutions.

Climate change is altering the strategies of destinations around the world on how they attract visitors. The Western US has experienced an increase in average temperature that is 70% greater than the world as a whole, compared to 20th Century averages. Environmental changes have a serious effect on the region’s water supply and outdoor activities. How the destination adapts is vital to future success.

Presenting speakers for the Geotourism Conference include Jill Savery, Head of Sustainability for the America’s Cup Event Authority and consultant to the Reno/Tahoe Winter Games Coalition. She will address Sustainability and Geotourism; Michael Dettinger, PhD – Research Hydrologist, US Geographical Survey will discuss the Impacts of Changing Climate in the Northern Sierra: Kim Rollins, PhD – Environmental Economics will speak to Doing Well by Going Green: Bret Gilles, Chief Sustainability Officer at POWDR Corp. will address The Business of Snowmaking.

The Conference will also feature panel presentations and discussions with local Resorts, Visitor Associations, Chambers of Commerce and local and state government officials participating in one of three panels. Topics to include: Sustainable Technologies and Products for Tourism Facilities and Destinations; Partners in Stewardship – Collaborating with Government Agencies and the Impact of Public Policy; Engaging Green Travelers as Key Stakeholders in the Future of the Local Tourism Economy.

The conference will also include: Continental Breakfast, Lunch and break refreshments; Tours of the LEED Platinum Certified Tahoe Center for Environmental Sciences; Screenings of the 3-D environmental movie Lake Tahoe In Depth and there will be an optional evening reception in conjunction with the Tahoe Science Consortium.

The conference has been developed by Sierra Adventure Marketing, LLC in conjunction with The Tahoe Science Consortium.  Sierra Adventure Marketing is a strategic marketing company that works with partners to create long-term value by embracing opportunities and managing risks derived from economic, environmental and social developments. The Tahoe Science Consortium fosters a greater level of collaboration between research organizations and resource management agencies. The research organizations that comprise the TSC include: the Desert Research Institute, University of California, Davis, University of Nevada, Reno, U.S. Geological Survey, and the USFS Pacific Southwest Research Station.

Event Sponsors include the Peppermill Resort, Spa, Casino; North Lake Tahoe Chamber /CVB/ Resort Association; Truckee Chamber; Tahoe Chamber; City of South Lake Tahoe; EDAWN; Sierra Business Council; and the Tahoe Water Suppliers Association.

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